I have to admit I am probably the last to try this stuff but I am Greek Yogurt's newest fan. I had it with berries and oatmeal sprinkled on top this morning. Normally yogurt is something I have to sort of choke down but this stuff is so yummy and smooth. The consistency is so creamy how could you not love it? My favorite is plain with honey. I buy it that way or sometimes add my own honey to the plain at home. If you haven't tried it yet you should.